INNOVATIVE MARKETING COMPLEX: ITS COMPONENTS, METHODS AND TOOLS

comparative dna interaction studies of antiviral drug, zidovudine and its complex using different instrumental methods

هدف از این مطالعه بررسی امکان استفاده از داروهای شناخته شده در درمان سایر بیماریها به عنوان داروهای ضد سرطان است. همچنین با استفاده از این داروها در ساختمان کمپلکس فلز می توان شاخص های دارویی بدست آمده را بررسی نمود. داروی ضد ویروس ایدز(hiv)به نام زیدوودین(azt)انتخاب و.کمپلکس.محلول.در.آب[pt(azt)2]cl2سنتزو به روشهای مختلف فیزیکی و شیمیایی شناسایی گردید. بر هم کنش مقایسه ای این دارو و کمپلکس پلا...

Target marketing and segmentation: valid and useful tools for marketing

Discusses Wright’s recent attack on targeting and segmentation theory. Proposes that, although Wright has some valid criticisms about specific applications of the concepts, targeting and segmentation are acceptable and defensible marketing strategies if properly designed. Gives some indications of possible methods for segmenting that may meet Wright’s criticisms. Recently, Malcom Wright present...

Concepts and Tools for Marketing Intelligence Development

Business intelligence (BI) is a promising way which let companies to gather large amounts of data, accessing, analyzing that data, and presenting a high-level set of reports that condense the huge amount of that data so that they can make fundamental business decisions regarding business actors (customer, supplier, logistics...). To learn from the past and present time and anticipate the new ma...

Nutrition and health claims as marketing tools.

European regulations mandate that only substantiated and approved statements can be used as nutrition- and health-related claims in food marketing. A thorough understanding of consumer perceptions of these approved claims is needed to assess their impact on both the purchase intention of functional foods and the development of innovative functional food concepts. In this paper, a conceptual fra...

Marketing Innovative Methodologies and Applications for Managing Customer Relationships